The Xingqi Student Aid Program, a charity program initiated by the Retail Division of Xingqi, was launched in Jimiao Middle School, Jiulong Town, Fuyang City, Anhui Province, on September 15, 2023. This program aims to provide financial aid to low-income students in underdeveloped areas. It has funded 28 children in Fuyang City, Anhui Province, Liangshan Yi Autonomous Prefecture, Sichuan Province, Tongchuan City, Shaanxi Province and other places.